I have chosen to use the ‘Bauer Media’ to promote and distribute my magazine. Bauer media is is the UK based division of the Bauer Media Group company based in Hamburg, Germany. The company is Europe’s largest privately own media publishing company and publishes over 300 magazines in 15 countries. The company distributes magazine internationally over several different countries, and includes TV and Radio ownership. It publishes a range of different magazines, from top mainstream magazines such as Empire and Q magazine, to niche market magazines such as Kerrang! and Steam Railway.
I feel that this would be a great company to distribute my magazine as it has lots of experience in niche magazines and would therefore be able to profit my magazine and profit from the publication of it. The company would be able to promote and advertise my magazine worldwide across a range of different media platforms, such as TV, Radio and the internet. The company also has the correct resources in order to allow the magazine to expand and move onto different media platforms themselves. This would be things such as a digital edition on the internet, or a downloadable digital edition for devices such as smart phones and iPads. They would also be able to expand and produce an app for the magazine and possibly even a local radio station. These could be needed to help increase the profits from the magazine, this could be due to the fact that now due to recent technological improvements, the sales of magazine publications has dropped dramatically. Therefore they will need to find other ways in which they can profit from the publication. Bauer Media has the resources and budget in order to be able to do this successfully.
The demographics for my magazine are both ABC1 and C2DE however it is aimed more at people that are into finding more about new artists and are passionate about music. Therefore the magazine will draw readers from both demographic groups, due to the fact wether you like and are passionate about music is not dependant n your class. The magazine also has a reasonable price range so it can also be bought by both groups, I feel as though Bauer would benefit greatly from publishing this magazine as it would bring them in a whole new load of readers and build them a greater readership and overall increase their profits.
Kerrang! magazine is an example of a magazine already produced by Bauer. It is a niche magazine that is about heavy metal rock music, and has been published for many years with a new issue being produced every week. There is an app for the magazine and also has its own TV and radio shows. This therefore helps greatly increase the profitability of the magazine and benefits the Bauer Media Group greatly. I feel that if Bauer media took on publication of my magazine they could take it the same way that they did with Kerrang! and it could end up becoming an extremely profitable publication.
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